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This web page cincyezpark.com had the following on the homepage, "SCROLL DOWN TO LEARN ABOUT CINCY EZPARK." We viewed that the website said " GET CINCY EZPARK and PAY IN MINUTES." It also said " USE THE CINCY EZPARK MOBILE PAY WEB APP. LEARN HOW MERCHANT VALIDATION CAN HELP YOU. SIGN UP PAY TO PARK. With the launch of the new system, residents of and visitors to Cincinnati are now able to manage and maximize their parking meter time through a simple app on their mobile phone. Never worry about running back to feed the meter again." The header had Cincinnati as the highest ranking search term. It is followed by parking, cincy, and ezpark which isn't as ranked as highly as Cincinnati. The next words they used was pay to park. pay by phone was included but could not be viewed by search crawlers.